Logo. Such a short word with such a big job to do. No wonder clients are so focussed on getting them right! Whether by print or in digital, the company logo is often the first thing that's seen. So it needs to stand out and be memorable as well as be true to the essence of the company.
Clients usually have a pretty good idea of what they want for their logos. Our job is to take on board what they tell us - almost view their company through their eyes - and then plait in our thoughts, ideas and experience to bring their vision to reality.
You might not guess from the company name FBS (Freestyle Business Service), that it is a Distribution Service specialising in delivering expert resources in the field of nutrition. The challenge with their logo design was to make this connection. Although the client was keen to use their globe/apple image, they were open to expanding on the idea. The result is an eye-catching logo which instantly suggests distribution and delivery as well as speed and efficiency.